Beko is one of the most well-known brand in Turkey category of small appliances. This project made for Beko-Small Keyf which is small appliance of Arçelik Company. Designed "Mini-Keyf" logo, USP icons, packaging and shop window alternatives for turkish coffee machine.
I'd like to reflect the means of joy on the package by using Joan Miró's paintings. This is because in Turkish "Keyf" means joy and in my point of view the packaging design should includes this keyword. Turkish tradition has a ritual which is fortune-telling. Following to drink a turkish coffee people fortune telling and illustrate different kind of icons in a coffee cup. This icons have diverse meanings. Also people believe that fortune telling brings news from the future.
