Arzum is one of the most well-known brand in Turkey category of small appliances. This project made for Arzum Okka which is small appliance of Arzum Company. Name of “Okka” was changed with “Köpük” and redesigned. I would like to reflect the most common thing about Turkish Coffee which is fortune teller. Köpük’s logo simulated foam of cooked turkish coffee and turkish coffee machine package designed with photography of turkish coffee and machine package was surrounded with smell of turkish coffee. Also on magazine, newspaper and billboard adveritising used watercolor illustration which illustration reflects fortune-teller’s icons.
