Breitling is one of the most preffered watch by pilots and extreme athlete. In this project, the name Breitling was chanced with "Saviour" which takes the name from it's function. This watch saves users life from extraordinary emergency situations. Saviour's logo simulated pilots' epaulette because this brand is firstly Swiss pilot's watch.
This watch has radio frequency that helps to find users location by search and rescue team for 48 hours. In Emergency situation the watchs' user must pull the pin which is located right and left side of the watch. When user pull the pin users' location appears on search and rescue radar.
When I designed press announcement I used radio frequency icon which is distinctive feature from other watches and reflect some of extreme sports which athletes could need in emergency situation.
